Privacy Policy

Aurora London Privacy Policy

This privacy policy describes how Aurora London collects, uses, and shares personal data when you visit our website or make a purchase.

Collection of Personal Data

When you visit our website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, we gather information about the specific web pages or products you view, the websites or search terms that directed you to our website, and how you interact with our site. We refer to this automatically collected data as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
  • Log files: Track actions that take place on the website and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you interact with our website.

Additionally, when you make a purchase or attempt to make a purchase on our website, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

We collect Order Information when you:

  • Provide details during the checkout process on our website;
  • Create a customer account on our website;
  • Purchase a product or service through our website;
  • Contact us through the website.

Use of Personal Data

We use the Order Information collected primarily to fulfill orders placed through our website. Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud;
  • Notify you of changes to our services or products.

We use the Device Information collected to help us screen for potential risks and fraud (particularly your IP address) and, more broadly, to improve and optimize our website. This includes generating analytics about how customers browse and interact with the website and assessing the success of our marketing and advertising campaigns.